Hilton tests high-tech ‘connected room’ at hotels

Brief:

• Hilton guests will able to use voice commands to restrain their room, access content and even upload their own artwork and photographs to show in the room. The hotel chain is currently operating with streaming media providers to allow easily access TV programs from the hotels.
• The connected room has been tested in one hotel, which Hilton didn’t disclose, prior to being added into several more possessions. The business plans to roll out high-tech rooms during the U.S. next calendar year, it said in the discharge.

Dive Insight:

Hilton has taken actions to adopt mobile technologies as part of its attempts to enhance the consumer experience, from allowing people reserve rooms and manage their loyalty reward points onto a streamlined program to keyless room entrance with the swipe of a smartphone. The “connected room” theory takes personalization to another level and also enables the company manage its possessions more efficiently.

Does the technologies provide Hilton deeper insights into consumer preferences for configurations such as room temperature as well as conveniences that are desired, but in addition, it lets hotel operators track how their possessions are managing energy — a price for the industry.

Research shows that many small business travelers prefer utilizing self-service technology to manage their journey, while consumers overall are showing interest in personalized encounters.

The hotel chain’s test of the high-tech rooms follows its rollout before this season of its digital secret to unlock guests chambers. Hilton planned to give the feature in half of its hotels by the end of the year to Hilton Honors members who have the loyalty program’s program in their telephones. The Hilton Honors program lets guests reserve a room, check out, select their room from a digital floor plan and ask items to maintain their room upon arrival.

Meanwhile, toward individual loyalty programs and hotels, generally, are trying to woo travelers.   Hotels are providing discounted rates and perks such as free Wi-Fi or rewards points to entice travelers to stay repeatedly in their possessions. The number of U.S. hotel guests who belong to a frequent-stay program jumped from 37% two decades ago to 63%, The Washington Post reported, possibly pointing to the success of improved digital experiences and tech throughout the industry.

Recommended Reading:

• Hilton through Business Wire
• The Washington Post
• Mobile Marketer

source http://www.maharajahhotel.net/hilton-tests-high-tech-connected-room-at-hotels/